Our Story: Why We Started ChatFunnels and What We Believe Is Possible for You
Dear Friend,
If you’re reading this, chances are you’re a visionary — someone building something meaningful, leading people, and maybe feeling the tension between growth and overwhelm. We know that feeling deeply, because we’ve lived it.
We’re Elizabeth and Tiffany, co-founders of ChatFunnels, and this company was born out of both necessity and redemption.
A few years ago, we partnered with a fast-growing e-commerce brand that launched into the network marketing space. The momentum was electric. We watched thousands of people join our team in record time — all drawn by a vision of freedom, purpose, and community. But as our team grew, we hit a wall that so many leaders do: the human side of scaling.
We were running ourselves ragged trying to onboard, support, and train hundreds of new partners at once. We wanted every person to feel seen, supported, and confident — but the truth is, we were burning out trying to hold it all together. The systems that got us started couldn’t sustain the success we’d built.
That’s when our first “lightbulb moment” hit.
We asked ourselves: What if we could clone the best parts of our leadership — our warmth, our mentorship, our systems — and deliver that experience at scale?
That’s how Alice, our first chatbot, was born.
At first, she was built just for our own team — to greet new partners, walk them through onboarding, answer FAQs, and help them take their first steps confidently. What we didn’t expect was how transformative it would be. Our new partners loved it. Our leaders got their time and energy back. And for the first time, we felt the balance between automation and authenticity truly working in harmony.
When other top leaders started asking if we could build a version for their teams, we realized this wasn’t just a tool — it was a movement.
That’s when ChatFunnels came to life.
Our Vision
At ChatFunnels, our mission is simple: to help visionary entrepreneurs and network marketing leaders scale with ease, excellence, and impact.
We believe automation should never replace the human touch — it should enhance it. Our systems are designed to multiply your impact, not your workload. To bring consistency to your onboarding, follow-up, and customer journeys without losing the personal connection that makes your business thrive.
We’re not just tech builders. We’re marketers, mentors, and fellow entrepreneurs who understand what it’s like to build something from the ground up — to lead from the heart while managing the moving parts of a fast-growing business.
We’ve seen firsthand how automation can reignite joy in entrepreneurship by freeing leaders from burnout and giving them back their most valuable resource: time.
What We Hope to Accomplish for You
Our goal isn’t just to build a chatbot — it’s to build a system of success that runs 24/7, so you don’t have to.
We help our clients:
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Automate onboarding and training for new team members, so every person gets a world-class experience from day one.
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Generate and nurture leads with conversational funnels that feel personal, not robotic.
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Simplify marketing workflows with done-for-you templates and tools that plug seamlessly into your business.
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Increase engagement and conversions by blending storytelling, psychology, and automation in a way that feels human.
But beyond the features and funnels, our heart is to see our clients experience what we call the freedom effect:
Freedom to lead with vision, not exhaustion.
Freedom to scale without sacrificing your values.
Freedom to serve people well while building a business that serves you back.
Where We’re Headed
We see ChatFunnels as more than a software company — it’s a community of leaders stepping into a new era of automation, where technology amplifies humanity instead of replacing it.
We envision a future where every entrepreneur has a system that works for them — not one they constantly have to work in. Where your customer experience is seamless, your brand feels cohesive, and your systems give you peace of mind.
We’re building ChatFunnels for the women and men who are leading movements, not just managing businesses. For the ones who dream big, lead with heart, and refuse to settle for burnout as the price of success.
A Final Word from Us
If you’ve ever felt stretched thin trying to do it all… if you’ve ever wished you could duplicate yourself to serve more people, more consistently, with more excellence… you’re exactly who we built this for.
We believe your message, your business, and your mission deserve to reach the world — and we’re here to make that possible.
Thank you for being part of this journey with us.
We can’t wait to help you build systems that scale your impact and bring your vision to life.
With love and purpose,
Elizabeth & Tiffany
Founders, ChatFunnels